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Online launch for Hyundai Doosan Infracore’s rebrand as Develon

Mike Hayes Consultant Editor, Construction Europe / KHL Content Studio

27 February 2023

Hyundai Doosan Infracore (HDI) has produced an online showcase for its new brand Develon, with a video production on Youtube.

Image: Develon

While the new livery for Develon equipment will not be seen until its unveiling at next month’s ConExpo trade show in Las Vegas, the launch video describes the brand vision, purpose and commitments, with contributions from senior executives and members of staff involved in the development of the latest products.

One of HDI’s two CEO’s Youngcheul Cho, said of the launch, “The reason we made Develon is not just to change the brand name… we plan to bring innovative products based on our customers’ feedback.

“The market is currently going through a rapid paradigm shift, with electrified, eco-friendly and automated products.

“We wanted to take the next leap forward and solidify our position as global leader in this shifting market.”

Visitors to ConExpo, which takes place between 14 and 18 March, will be able to see the new Develon livery on machines exhibited within the show’s Festival Grounds.

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