New look for McCloskey at ConExpo

McCloskey’s J4 jaw crusher with the new branding. (Photo: McCloskey)

The company, which is known for its distinctive green brand colour, said the updated livery design would create “a unified and a more contemporary look” across its product range. 

Toni Laaksonen, senior vice pPresident at McCloskey International, said: “As McCloskey and its allied brands grow in response to rising demand globally, we continually are seeking new ways to enhance the brand while ensuring we maintain the equity we have built over time.

“This update reflects our commitment to the foundation built on the McCloskey green while refreshing the product line with a modern approach.”

McCloskey’s green colour will now feature on the chassis and galvanized steel handrails of both its existing and new equipment models - which include electric powered and hybrid machines.

“The increasingly urgent search for carbon-neutral and emission reduced sustainable products has led McCloskey to develop a number of options for our customers, including electric and dual power (hybrid) alternatives,” said McCloskey.

Equipment featuring the company’s old branding, pictured on the I4C compact crusher, will now feature the new colour scheme. (Photo: McCloskey)

Other restyled equipment models due to be on public display at ConExpo 2023 include McCloskey’s J4 jaw crusher, its portable C2C cone crusher and the I4C and I54Rv3 impact crushers, as well as the company’s S190 Dual Power screener with an ST100TVR Dual Power stacker.

The new look will also be rolled out across equipment made by its associate companies; recycling equipment specialist McCloskey Environmental and washing systems specialist MWS Equipment.